We settled the question first
Someone searching for the Düden Waterfalls wants one thing answered: upper or lower? The site is built to make that visible on the first screen, and the comparison table is the spine of the page.
Case study · BLN Global
How the Düden Waterfalls
guide was designed
An independent visitor guide to Antalya’s most searched natural landmark, belonging to no public body. The aim was to answer, honestly, the questions people ask before they go.
1.9 MB
Total page weight
down from 12 MB
198
Style classes
distilled from ~700 inline styles
22
Licensed real photographs
no AI landscapes
2
Languages published
Turkish and English
The design was never hand-copied
The high-fidelity design file runs through a converter: inline styles are distilled into classes, image slots are bound to real photographs, links are wired to routes. When the design changes, the code is regenerated with one command, so the two never drift apart.
Real photographs of a real place
A travel guide has no business inventing scenery. Every frame is a real, freely licensed photograph of Düden or Antalya with a known source and photographer. Upper and Lower Düden pictures are never mixed up.
We said so when we did not know
Entry fees, opening hours, bus lines: all of them change. Publishing them as hard facts leaves a visitor at a closed gate. On those topics the site points to the current source and shows a last-reviewed date on every guide page.
Mobile is not a smaller desktop
The design we received was for wide screens. A separate composition was built for the phone: a dropdown menu, a fixed bar at the bottom of the screen, and a photo strip you swipe through.
Speed is a feature
Static output, almost no JavaScript, WebP images scaled to the width they are actually displayed at. The page came down from 12 MB to 1.9 MB. No third party script delays the first paint.
Where it stands
Turkish is complete across thirteen pages and the English section covers the core of the guide. German and Russian are next. The guide was built to grow as the content does.
Strategy · User experience · Design · Development, BLN Global
